Floors-2-Go take over Len Weston Stand

Many Hereford United supporters will lament the disappearance of the Len Weston name on the Stand next to the A49. Floors-2-Go are now the sponsors of the stand with their orange advertising all along the top.

As well as the stand Floors-2-Go have sponsored the stewards at Edgar Street with bright orange jackets. To be fair they do look a lot better than the previous dirty yellow jackets which were once sponsored by McDonalds.

Is it a sign of the times that a flooring company, rather than a brewery, now backs Hereford United?

As far as the club is concerned it has to get as much advertising at Edgar Street to help pay the bills. How much Floors-2-Go are paying is unlikely to be made public but one source suggested about £3,000 per year.

So who are Floors-2-Go?

Floors-2-Go plc is said to be the largest Real Wood and Laminate Flooring specialist in the UK with over 140 stores including one in Hereford.

The company was set up in 1999 as a family business in Birmingham. It expanded quickly, opening stores throughout the Midlands, the North, the South and East and more recently in Northern Ireland.

In April 2004 the company was sold by the family and floated on the AIM. It looks as though they sold at the right time as the share price was then around 70p.

However recently sales and profits have dropped and the share price is now only 18p.

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