Graham Turner can not see the benefit of a marketing man/commercial department at present.
The Hereford United manager told this week's fans forum that he thought there was a limit to what could be sold from the club.
He said that all the advertising boards around the ground had been sold and the match programme was sold out.
There are still a few gaps for mascots and ball sponsors but Turner said the club had cut down on match sponsorships simply because of slight changes in the boardroom.
There are plans to do up a small kitchen and it is hoped that in time that the club will be able to provide match day sponsors with hot meals rather than a cold buffet.
Turner said a commercial department could cost around £30 thousand to set up and "we haven't got £30 thousand pounds worth of activities to sell."
"When you've only got small gates and a small city there is limited commercial potential - you are going to the same people all the time.
"I don't think there is the capacity to start a commercial department at present," he concluded.
However he didn't rule one out in the future.
Earlier Turner revealed that the deal with Floors2Go, who now sponsor the Len Weston Stand, was worth a five figure fee.