Top Gear Hammond to promote Edgar Street Grid

Richard Hammond, one of the presenters of BBC2's Top Gear, is to help promote the Edgar Street Grid at Cannes.

Hammond is to join up with Advantage West Midlands to help promote £550 million worth of development opportunities being presented at next month's MIPIM 2007 property show in Cannes.

The regional development agency is planning milestone announcements at MIPIM involving four key projects across the region including the Edgar Street Grid, in Hereford, which is a £150 million retail and residential development covering 100 acres north of the city centre and includes the home of Hereford United.

Key decision-makers and investors from the land and property industry will be among more than 21,500 visitors to Cannes between March 13-16.

Hammond will be the guest speaker at a high-profile AWM developer dinner on the first night.

"Hammond is incredibly popular with the public but he is also a respected journalist, admired by the business community. He was brought up in the West Midlands so he's an ideal advocate for the region," said one of the organisers.

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