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The Football League have announced the extension of their sponsorship deal with Coca-Cola for a further three years.
The original deal was due to expire in the summer, but has now been extended until 2010. League chairman Brian Malwhinney announced: "Having a company like Coca-Cola as our title sponsor for a further three seasons is a terrific boost for The Football League. Their continued support is a huge vote of confidence in our clubs and our competition. It also demonstrates that the re-branded Football League is a power in the commercial marketplace. During the first three years of our partnership they have made a great impression with The League and with football fans throughout the country and we value their input highly. We look forward, very much, to our continued partnership working to our mutual benefit."
The initial press release does not give any financial details of the new agreement, or an indication about how much each club will recieve as a result, however the BBC claim the deal is for more than the initial 3 year agreements penned in 2004.
