Match Programme makes money

BullsEye, the Hereford United matchday programme, appears to be making money even though it's sales are quite low.

Last season programme sales came to £43,417. The cost of those sales was £22,944 giving a mark up of over £20,000.

With the cost of the programme at £2.50, just over 17,000 were sold.

58,653 spectators watched the 21 Conference games and around another 12,000 saw various cup games and the Play-off game with Morecambe at which programmes were available.

These figures suggest that just one supporter in four purchases a copy of Bullseye.

Another interesting figures from the accounts is the gate revenue. After taking out the share to the Conference and visiting teams the net income from the gate is £606,753. Although the admission charge was reduced for a couple of cup games, it is reasonable to suggest that the average price paid for admission to a game at Edgar Street was just under £9.

Hereford United increased prices by about £3 for this season but have allowed children special deals which may have reduced the average increase to about £2.00.

The average gate for this season is expected to be about 3,350 for 23 home games (77,000) plus a good run of cup games which will have added about 15,000 to the gate.

Very roughly these figures should give a total gate revenue of about £1,000,000. There will be an amount to be deducted for the League and visiting teams. But the net revenue should be over £900,000, which is some £300,000 more than last season.

And assuming one in four spectators purchases a copy of BullsEye at each game, the revenue from the match programme will also have increased.

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