Hereford United have clinched another sponsorship deal with Sun Valley.
This time the deal is for three years and is worth a six figure sum. It has not been stated how much per year the deal is worth but speculation suggests at least £40,000.
American owned, Sun Valley will have supported the Bulls for 19 years when this deal ends. It is believed to be one of the longest-running sponsorship relationships in British football history.
"We are extremely grateful to Sun Valley for its continued support of the club," said Graham Turner in todays Bullseye.
"It's encouraging to know that the company shares our passion for the community in and around Hereford.
"The deal will help secure our future for the next three years and help us build for the future."