Gary Hooper hopes his future lies with Southend despite his excellent loan spell with Hereford United.
"Things went really well at Hereford," Hooper told the Official Southend Website.
"I scored 12 goals in 19 games and the spell away really helped me develop as a player.
"I played every game during my three months, most of them were for the full 90 minutes and it was great to get promoted, hopefully I can make it two promotions with Southend.
"I signed a new contract here before I went out on loan and I see my long term future at Roots Hall, hopefully that is in the Championship."