Graham Turner needs to give Hereford United and its supporters some good news well in advance of next Saturday's League One game against Crewe or face the prospect of a sub 3,000 gate.
Even before the players took to the pitch at Bristol yesterday, it was disappointing to note that less than 600 Bulls supporters had travelled the short distance to the Memorial Stadium.
And after the 6-1 defeat it will be even more difficult to attract fans to Edgar Street next Saturday.
Turner has reportedly said that he has budgeted on average gates being around 3,800 this season. He has also said that the club has to be run sensibly and there must be no going back to the days when money was spent that the club didn't have.
Currently he has a dilemma. Does he leave the squad as it is for the next two games and then add to it with some good quality loanees if he can't find some 'cheap' players, or does he bite the bullet this coming week and get the cheque book out before the transfer window shuts? Or does he work towards combination of transfers and loans?
If he can sign a few players this week, it looks as though they really do need to be able to play at League One level. But they are unlikely to come at a knock-down price. Most players, and their agents, will have noted that Turner has failed to bring in any class players to date this season and therefore may try to take advantage of the situation by asking for wages of a level not seen at Edgar Street to date.
Turner said yesterday that there are still players around and that he had received ' more positive vibes over the last three days.'
In the past Turner has often said that good players do not become poor players overnight. On the other hand some players find it difficult to make the step up to a higher league.
He will know who in his present squad can cope and who, as yet, may not. He will know what is needed to bolster the squad.
Some good news is needed this week from Graham Turner and when, hopefully, it comes it requires as much publicity as possible to ensure next Saturday's gate doesn't drop too low.