Swearing can put Families Off Watching Football

According to a survey taken for the Football League swearing at games formed a 'key negative impression on families' at 46% of the 144 games assessed. So the League has launched a new campaign for 2008/09 called 'Enjoy the Match'.

The campaign aims to ensure parents can take their children to matches in a family friendly environment. It will focus on removing abusive language and aggressive behaviour from family areas.

Each participating club (it isn't known whether Hereford United are involved) will proactively steward family areas and display prominent signage discouraging anti-social behaviour. Additionally, clubs will play a PA announcement, voiced by local children, to encourage positive support before each match.

In the run-up to the new season each club's manager and playing staff will be will be underlining their support by signing a pledge board which will be displayed in the family area of the ground.

The Football League is supporting the campaign with a range of club guidance, resources, matchday programme ads, viral video and a promotional campaign.

"Young supporters will be the lifeblood of our clubs in years to come. It is therefore vitally important that we encourage more parents to bring their children into our grounds by creating a vibrant, family friendly atmosphere at all matches," sain FL chairman Lord Mawhinney.

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