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Coca-Cola are to end their six year sponsorship of the Football League at the end of the season.
It is understood that the soft drinks company offered a new deal of £6million a year, matching the current terms, but it was rejected with the FL expecting better offers on the back of their TV deal with the BBC. It has already been suggested that FA Cup sponsors E-on, who are leaving that role at the end of the season, are one of a number of companies in talks with the FL.
In contrast to the FL's £6million offer, the Premier League recently rejected a £24million a season sponsorship deal.
