Keyte dons his businessman’s hat

One thing that has been noticed is the fact that too many games at Hereford United last season were without the support of full matchday sponsors in the Hospitality areas.

Chairman, David Keyte, said "We're looking to improve the matchday experience for the sponsors with the possibility of bringing in hosts who will have had time at Edgar Street to add to the fans' day and make it a more memorable time for them.

"Player sponsorship is also a great way for fans to show their attachment to The Club and it would be terrific if we could get every player linked to a business or a specific fan.

"I like the idea of performance related rewards and I'm looking at introducing structures that are linked to the attendances. The more success, the bigger the gates. The bigger the gates a better the rewards.

"We have a Manager who, in my opinion, needs to succeed. He tasted success briefly at Barnsley with the FA Cup run but found that difficult to maintain because he was competing in a League where he was out-budgeted by a lot of the opposition Clubs. He had raised expectations to a level that could not be sustained indefinitely. Darlington may well have offered him a chance to succeed again but The Football League is where he will ultimately be judged and he has that opportunity here.

"I believe it could be a case of the right man in the right place at the right time."

Meanwhile, Tim Russon has confirmed that they hope to make an announcement very soon regarding the sponsorship packages for the coming season.

"Having only around two-thirds of home matches fully sponsored is something we need to address. We're giving the facilities a revamp and are looking at the possibilities of offering packages that will enable supporters to mix deals that include perimeter board advertising, matchday hospitality and other benefits."

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