One of the main 'partners' of Hereford United football club is listed as travel company Thomas Cook.
The main benefit for the club from Thomas Cook comes from supporters who travel with the company. Fans are entitled to an extra discount through the Hereford United Holiday Club. The deal is advertised in The Bulls match programme.
The advert states 'guaranteed discount for Hereford United fans' but lower down in the small print says 'no membership or proof of being a supporter required'
The club was launched in December 2006 with then manager Graham Turner proclaiming 'There will be an extra discount on holidays for supporters of this club, and commission will be paid to Hereford United Football Club for every holiday booked.'
So if you're booking a holiday with Thomas Cook please mention that you are a Hereford United supporter. You should receive a discount and the club will receive a commission.
There are four other Hereford United partners, M&M Direct, Savills, Cargill and Admiral.