Central ITV has interviewed Hereford United manager Richard O'Kelly at the training ground where the squad were being put through their paces in advance of Saturday's game at Crawley.
In the introduction mention was made of the 'good honest football on a tight budget followed all the way by a passionate fanbase.' But the Bulls are currently relegation candidates.
"Until the last ball has been kicked, you never say never," said O'Kelly.
"It's a situation where if we focus on what we can do, that's all you can do.
"So we'll keep doing that until the end."
O'Kelly explained how well he got on with former manager Jamie Pitman, now coach, whom he replaced last month.
"Jamie was a player when I was here as a coach before and we've always had a good relationship.
"We used to discuss the game an awful lot and we've kept in touch over the years.
"So that transition for me has been really good and talking to him he seems to be enjoying it as well.
"We both want Hereford United to remain in the Football League so we are pulling in the same direction."