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According to the Guardian, the Premier League has sold its live television broadcast rights to BSkyB and BT for a total of £3.018bn – a remarkable £1.254bn increase on the current deal.
Sky secured five of the seven packages for 2013-14 to 2015-16, totalling 116 matches a year, while BT, ousting ESPN, acquired the rights for 32 games. Its package includes 18 of the 38 first-choice picks.
With Sky paying £760m a year for 116 games, that represents £6.6m a fixture – a huge increase from the current £4.7m.
"We have just come off the back of a fantastic season and it has been good for us," said the Premier League's chief executive Richard Scudamore.
"We went to the market at the right time. It was a very competitive process, which if you are selling is a very good thing."
Whether any of this extra income will filter down the Leagues as far as the Conference remains uncertain.
