Yesterday it was Barnet, today it is Bristol City who have decided to freeze season ticket prices for the next campaign.
And Bristol City might even go up a League if their present form continues.
One of the sweetners with the City offer is the ability to pay by instalments for a season ticket.
Supporters who apply for a Barclaycard Football Card will be given the chance to pay off their season ticket in interest-free instalments.
Whilst the Hereford United fan-base might not be high enough to have a club credit card, the principle of interest free, or low interest, ways of paying for season tickets could be one way of lifting sales.