It's October and it's Sale Time

For those old enough to remember, there used to be shop sales twice a year. After Christmas to get rid of all the unsold seasonal merchandise and during the summer to make room for all the merchandise for the coming Christmas.

Nowadays anytime can be sale time and one League One club has decided that time is now.

Their advertising is much the same as that seen on TV from furniture companies with 'double discounts', 'pre Christmas Bargains' and of course 'Buy One Get One Free'.

Leicester City Season Ticket Holders can grab a bargain this weekend - with a massive 20% discount available off EVERYTHING* in the City Megastore. That's double the normal season ticket discount available - with the official replica home kit, yellow away kit and the new black away kit all included in the offer!

And if you're not a Season Ticket Holder don't worry - we also have Buy One Get One Free promotions on a huge range of products across the store - available to all supporters!

Can't make it down to the Walkers Stadium? Then claim your Double Discount via the new look LCFC Direct e-shop

Why not beat the current credit crunch by picking up some pre-Christmas bargains for all the family?

No doubt Leicester are concerned that 'megastore' sales are falling and feel a sale could stimulate interest in the goods available. The cost of carrying stock isn't cheap especially if it's with borrowed money.

Meanwhile back at Edgar Street, Hereford United might be relieved they only have a small shop and not too much stock. No sign of buy one get one free - yet.

---