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Recently some football clubs have decided to give their attendance as the number of tickets sold, including season tickets, as opposed as to the number of spectators who actually go through the turnstiles.
One such club is Huddersfield. Last Saturday they played Yeovil.
The match attendance was given out as 13,479 which included 165 from Yeovil. However Huddersfield later said that 11,222 spectators watched the game.
This implies that 2,257 fans didn't turn up despite having tickets and Huddersfield currently top of League One.
It is assumed virtually all of the 2,257 were season tickets holders. The value to the club at, say £12 a ticket, is around £26,000.
Which simply goes to show that it's very important to sell season tickets as the income is assured especially when the team isn't playing very well.
