Hereford United chairman David Keyte has confirmed that Eurocams will sponsor the dug-outs at Edgar Street for the next two and a half seasons.
"The dug-out deal is with a company called Eurocams," said Keyte.
"They are Bristol-based and their managing director is Graham Masarik.
"It is a Colin Addison connection.
"He first met up with the guy in South Wales. He is a sponsor of both Swansea City and Cardiff City.
"Colin tapped him on the shoulder and said look we need some help.
"And he's come forward with that idea.
"It's spread over the remainder of this season and the next two. He will have his company name over the top of the dug-outs.
"It's just a five figure fee over the three seasons."